So, around these different traffic sources, what kind of drainage planning should we do? Taking short video warm-up and drainage as an example, 3 hours before the executive list live broadcast, the live broadcast room with excellent performance will release 2-3 videos as the live broadcast preview. The content of the preview includes: the live broadcast of the day, the specific time of the live broadcast, or In the form of video collections, the upcoming hot executive list products/welfare in the live broadcast room will be planted to attract users' attention and clicks. In the live broadcast, a series of drainage videos will be released according to a certain time rhythm and live broadcast dynamics.
The video content is mostly "high-light" clips such as spikes, lottery draws, welfare/events in the live broadcast room, so as to attract executive list users who are interested in products/events immediately. Enter the live broadcast room and complete the conversion purchase. In addition, doing a good job of describing the keywords of the live broadcast executive list before the broadcast, and doing a good job in the fan group to start the PUSH, etc., can also effectively expand the traffic entering the live broadcast room, so that the system can judge it as a high-quality live broadcast room and get more natural push streams.
High-frequency, high-duration broadcasts The high frequency and high duration of broadcast are also a notable feature of a well-run live executive list broadcast room. Generally speaking, the daily broadcast time is more than 10 hours, the rhythm is open every day, and multiple anchors take turns to broadcast, which has become the norm for brand executive list store broadcasts. Dry goods 丨 Douyin VS Kuaishou: a practical methodology for brand self-broadcasting And the benefits of doing so can be summed up very simply: It can let users who have money and leisure at different times enter the live broadcast room.